Privacy policy

Last updated: September 28, 2026

This Privacy Policy describes how Red Nova Lights LLC ("Red Nova Lights," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from rednovalights.com (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect in connection with the Services.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, service providers, or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us.

We may use information we collect about you to provide and improve the Services, process orders and payments, communicate with you, provide customer support, personalize your experience, conduct analytics, market and advertise our products, detect fraud or misuse, comply with legal obligations, enforce our terms and policies, and protect our rights and the rights of our customers and others.

What Personal Information We Collect

When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be associated with you. The categories of information we collect depend on how you interact with our Site and Services.

Information We Collect Directly from You

Information you directly submit to us may include:

Contact information, such as your name, address, telephone number, and email address.
Order information, such as your name, billing address, shipping address, payment confirmation, email address, telephone number, and products purchased.
Account information, such as login credentials and information used to maintain or secure your customer account.
Customer support information, including information you provide when contacting us about an order, product, return, warranty claim, or other question.
Marketing information, such as your email address, telephone number, marketing preferences, and interactions with promotional communications.
Reviews and other content you choose to submit through the Site or through services we use to collect customer feedback.

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using certain features or completing certain transactions.

Information We Collect Automatically

We may automatically collect information about your interaction with the Services ("Usage Data"). We and our service providers may collect this information using cookies, pixels, tags, web beacons, software development kits, local storage, session replay technologies, and similar technologies (collectively, "Cookies").

Usage Data may include information such as:

IP address;
Browser type and settings;
Device type and operating system;
Approximate location derived from an IP address;
Pages viewed and links clicked;
Products viewed, added to a cart, or purchased;
Referring and exit pages;
Date and time of visits;
Interactions with our Site;
Advertising and campaign interactions; and
Other technical and usage information.

Information We Obtain from Third Parties

We may receive information from third parties that provide services to us or that you interact with in connection with our Services. These may include:

Shopify and related ecommerce services;
Payment processors;
Shipping and fulfillment providers;
Advertising and marketing platforms;
Analytics and website-performance providers;
Customer review platforms;
Affiliate and referral platforms;
Email, SMS, and other communication providers; and
Fraud prevention, security, and technology providers.

When you visit our Site, interact with advertisements, open or click marketing communications, or otherwise interact with the Services, we or third parties we work with may collect information through Cookies and other tracking technologies.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing Products and Services. We use personal information to process payments, fulfill orders, arrange shipping, provide customer accounts, communicate regarding purchases, process eligible returns, provide warranty support, and otherwise provide the Services.
Marketing and Advertising. We may use personal information to send marketing or promotional communications, measure advertising effectiveness, understand how customers interact with our Site and advertisements, create or measure audiences, and display or help third parties display advertisements that may be relevant to you, subject to applicable law and your privacy choices.
Analytics and Site Improvement. We use information about how visitors interact with our Site to understand website performance, improve navigation and usability, evaluate products and content, troubleshoot problems, and improve the customer experience.
Security and Fraud Prevention. We may use personal information to detect, investigate, prevent, or respond to fraudulent, illegal, malicious, or unauthorized activity and to protect our Site, customers, business, and systems.
Customer Support and Communications. We use personal information to respond to inquiries, provide customer service, communicate regarding orders or accounts, and maintain our relationship with customers.
Legal and Compliance Purposes. We may use personal information to comply with applicable laws, regulations, legal processes, tax requirements, recordkeeping obligations, and enforce our agreements, policies, and rights.

Cookies and Similar Technologies

Like many websites, we use Cookies and similar technologies on our Site. Cookies may be used to operate the Site, remember preferences, maintain shopping-cart functionality, understand how visitors use the Site, measure advertising performance, improve our Services, prevent fraud, and provide or measure advertising.

Shopify also uses cookies and similar technologies in connection with operating our online store.

Depending on your location, you may be provided with controls that allow you to manage certain Cookies or uses of your personal information. You may also configure your browser to remove or reject certain Cookies. Blocking Cookies may affect the availability or functionality of portions of the Site.

Global Privacy Control

Our Site may recognize the Global Privacy Control ("GPC") signal as required by applicable law. Where applicable, a recognized GPC signal may be treated as a request to opt out of certain sharing, sales, or targeted advertising associated with the browser or device sending the signal.

Other than privacy preference signals that we are required to recognize under applicable law, we may not respond to browser "Do Not Track" signals.

Analytics, Advertising, Reviews, and Other Technology Providers

We use third-party platforms and technologies to operate, analyze, market, and improve our Services. Depending on your interaction with the Site, these providers may receive or collect identifiers, device information, Usage Data, commercial information, advertising interaction information, and other information through Cookies or similar technologies.

These providers currently include services associated with the following:

Shopify — ecommerce hosting, checkout, customer accounts, store functionality, analytics, and related services.
Meta (Facebook and Instagram) — advertising measurement, campaign optimization, conversion measurement, and related advertising functionality.
Google and YouTube — analytics, advertising measurement, conversion measurement, campaign optimization, and related Google services.
TikTok — advertising measurement, conversion measurement, campaign optimization, and related advertising functionality.
Microsoft Clarity — website analytics and user-experience measurement, which may include behavioral metrics, heatmaps, and session replay technology.
Judge.me — customer review and related functionality.
OptiMonk — website personalization, popup, conversion optimization, and related functionality.
UpPromote — affiliate, referral, and related attribution functionality.

The specific technologies and providers we use may change from time to time as we operate and improve our business.

Microsoft Clarity

We use Microsoft Clarity to help us understand how visitors use and interact with our Site. Clarity may collect website usage information through cookies and other tracking technologies and may provide behavioral metrics, heatmaps, and session replay functionality. We use this information to evaluate Site performance, improve usability, identify technical issues, and improve the customer experience.

Advertising and Targeted Advertising

We may work with advertising partners such as Meta, Google, and TikTok to measure advertising effectiveness, understand interactions with our advertisements, and provide or facilitate advertising.

Depending on applicable law, certain disclosures of personal information to advertising partners through cookies, pixels, or similar technologies may be considered a "sale," "sharing," or processing for "targeted advertising," even when no money is exchanged for the information.

Where required by law, you may opt out of these activities using privacy controls made available through our Site or through a recognized opt-out preference signal such as Global Privacy Control.

How We Disclose Personal Information

We may disclose personal information in circumstances including:

With vendors and service providers that perform services on our behalf, including ecommerce, payment processing, shipping, analytics, customer support, website optimization, reviews, marketing, advertising, affiliate tracking, security, and technology services;
With business and marketing partners for advertising, analytics, measurement, attribution, or related services;
When you direct or consent to disclosure of information to another party;
With affiliates or entities within our corporate organization, if applicable;
In connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction;
When required to comply with applicable law, legal process, subpoenas, court orders, governmental requests, or other legal obligations; and
When reasonably necessary to protect our rights, customers, employees, property, systems, or the rights and safety of others.

Categories of Personal Information Disclosed

Depending on how you interact with us, categories of personal information disclosed to service providers or business partners may include:

Identifiers and contact information;
Customer records and account information;
Commercial information, including purchase and shopping information;
Internet or electronic network activity and Usage Data;
Approximate geolocation information derived from technical information such as an IP address; and
Advertising and marketing interaction information.

Recipients may include payment processors, ecommerce providers, shipping and fulfillment providers, analytics providers, technology providers, customer-service providers, advertising and marketing partners, review providers, and affiliate or referral service providers.

Sale, Sharing, and Targeted Advertising

We do not sell personal information for money in the ordinary meaning of the word "sell."

However, certain privacy laws define "sale" or "sharing" broadly enough that the use of advertising cookies, pixels, and similar technologies may constitute a sale, sharing, or processing of personal information for targeted advertising.

Depending on applicable law and your interactions with our Site, categories of information involved in these activities may include identifiers, commercial information, and Usage Data. Recipients may include advertising and marketing partners.

You may have the right to opt out of these activities as described in the "Your Rights" section below.

Sensitive Personal Information

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about individuals except as permitted or required by applicable law.

User-Generated Content

The Services may allow you to submit product reviews or other user-generated content. If you choose to submit content to a public area of the Services, that content may be publicly accessible.

We cannot control how other parties use information that you voluntarily make publicly available. Please use care when including personal information in public reviews or other public content.

Third-Party Websites and Links

Our Site may contain links to websites or online services operated by third parties. If you follow a link to a third-party service, its privacy practices and terms will apply to your interaction with that service.

We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services that we do not control. The inclusion of a link does not necessarily constitute our endorsement of the third party.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us using the information below so that we can review the request and take appropriate action.

We do not knowingly sell or share the personal information of individuals under 16 years of age for purposes requiring an opt-in under applicable law.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no security system or method of transmitting information over the Internet can be guaranteed to be completely secure.

Please do not send sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide Services, maintain accounts and transaction records, comply with legal, accounting, tax, or regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

Your Rights

Depending on where you live and subject to applicable law, you may have some or all of the following rights regarding your personal information:

Right to Access or Know. You may have the right to request information about personal information we maintain about you and how it is used or disclosed.
Right to Delete. You may have the right to request deletion of certain personal information we maintain about you, subject to legal exceptions.
Right to Correct. You may have the right to request correction of inaccurate personal information.
Right to Portability. You may have the right to obtain certain personal information in a portable format where required by law.
Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on applicable law, you may have the right to opt out of certain disclosures or processing considered a sale, sharing, or targeted advertising.
Right to Restrict Certain Processing. You may have rights to restrict certain uses of personal information where provided by applicable law.
Right to Withdraw Consent. Where processing is based on consent, you may have the right to withdraw that consent.
Right to Appeal. Where provided by applicable law, you may have the right to appeal a decision we make regarding a privacy request.
Marketing Preferences. You may unsubscribe from promotional emails by using the unsubscribe link included in those communications. Even if you opt out of marketing communications, we may continue to send transactional or non-promotional communications concerning orders, accounts, warranties, returns, or other business matters.

Privacy rights are not absolute and may be subject to exceptions under applicable law.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before completing certain requests. Where permitted by law, you may also designate an authorized agent to submit a request on your behalf. We may request information reasonably necessary to verify the agent's authority and your identity.

Privacy Choices and Opt-Out Requests

Where available, you may exercise privacy choices through the privacy or data-sharing controls provided on our Site.

You may also contact us at info@rednovalights.com regarding applicable privacy rights or requests.

Where required by applicable law, we recognize qualifying opt-out preference signals, including Global Privacy Control, as described above.

Complaints

If you have concerns about how we process personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal a decision regarding a privacy request or lodge a complaint with an applicable privacy or data-protection authority.

International Users

Your personal information may be transferred, stored, or processed outside the country in which you live, including in the United States and other countries where our service providers operate.

Where applicable law requires safeguards for international transfers of personal information, we or our service providers may rely on recognized legal transfer mechanisms, including adequacy decisions, Standard Contractual Clauses, or other legally recognized safeguards.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:

Red Nova Lights LLC
251 S Outer Dr
Bad Axe, MI 48413
United States
Email: info@rednovalights.com

For purposes of applicable data protection laws, where required and unless otherwise stated, Red Nova Lights LLC is the controller of personal information collected through the Services.